courses for companies
The main themes of the market in a plan focused on transferring practical and theoretical knowledge. We help you to define the best possible grid according to your demands.
LGPD’s Impacts and Challenges
- _Concept and background
- _What is General Data Protection Law (LGPD) in Brazil
- _Treatment and categories of data
- _Rights of Access, portability, correction and limitation
- _Impact Assessment Report
- _Sanctions for non conformities
- _Compliance recommendations
AdTech
Overview
- _Technology overview in the new age
- _AdServer: understand all steps to stand out
- _DCO and how to make the best deliveries for your audiences
- _Target/content verification
- _AdFraud and brand safety because you can't live without it
HandsON and tools
- _CM Google AdServer/li>
- _RMC
- _Data Studio
- _Moat
- _Kantar
- _Integral adscience
- _ForenseIQ
- _Nielsen
Digital planning and strategy
Overview
- _The importance of digital strategy
- _How to create a social media strategy
- _Journey, personas and target audience
- _Digital strategy methodology
- _How to use insights in your digital strategy
- _Media Plan Strategy
HandsON and tools
- _Intensive learning: Design your digital strategy with script and methodology
Business intelligence digital analytics
Overview
- _Digital analytics: the importance of measurement and insights
- _Web analytics: do it without moderation
- _App analytics: analyzing application data
- _Social analytics: because media also bring results
- _CRM and tests
HandsON and tools
- _Adobe analytics
- _Google Analytics and Google Analytics 360
- _Facebook analytics
- _Twitter
Reporting
Overview
- _Reporting: Best Practices and Technical Introduction
- _Production and base management
- _Automation and dashboards
- _Visualization techniques
- _Analysis of data and insights
- _Assignment
HandsON and tools
- _BigQuery
- _Data transfer
- _Supermetric
- _PowerBI
- _Datahub: Data Centralization and Insights
Programmatic media and audience
Overview
- _Definitively understand the programmatic media ecosystem
- _DSP and AdExchange
- _Google Ads far beyond search
- _Search automation
- _Retargeters and affiliates
HandsON and tools
- _DV 360
- _MediaMath
- _Oath
- _Google Ads
- _Search Ads 360
- _Marin
- _Kenshoo
- _GDN
Social ads
- _Social networks as media channels
- _Facebook and Instagram Ads
- _Twitter Ads: it hasn’t died
- _LinkedIn Ads: it's not only about resumes, it's about business
Audience management
Overview
- _DMP and data providers introduction
- _DMP: how it works
- _Data providers: how it works
HandsON and tools
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Write us or send an e-mail at contato@reamp.com.br
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